Campaign sequencer

Run your outbound from one place.

Build sequences, send the follow-ups, keep your leads, answer replies and see what is working. All of it happens in the same place that sends the mail.

Multi-step sequencesUnified reply inboxReporting & analytics
The MailRig campaigns board: campaigns sending, paused, scheduled and in draft

From a list to a live campaign in four steps.

No stitching tools together. Everything below happens in MailRig.

Import contacts: 813 rows, columns matched, a new list, 813 new and 0 left out

Everything the campaign needs.

The sequence, the leads it goes to, and the replies it brings back all live together.

Build the sequence once

The first email and every follow-up, with delays, conditions and message variants in one place. You write it once instead of chasing each person by hand.

A sequence in MailRig: wait 4 days, then the follow-up
Follow-ups stop on a reply

When someone answers, their pending steps end. Nobody gets a “just following up” after they already replied.

One inbox for every reply

Every campaign and sending identity answers into the same place, so you are not opening inboxes to find out who replied.

Bring your entire lead list

Contacts and campaigns are not metered. Your database does not decide what you pay.

Leads live in MailRig

Contacts, their campaign history, messages and replies stay together in one record.

See what is working

Sends, replies and campaign activity, reported where the sending happens.

Know what is actually getting replies.

Reporting on your campaigns from the system that sent them. Sends, replies, and where the results are coming from.

Campaign replies in MailRig: 24 replies from 870 people, sorted by reply type, and replies by hour
Campaign performance

See sends, replies, and activity.

Sequence performance

Understand which steps are doing the work.

Reply tracking

Know where conversations are coming from.

Contact history

See the activity tied back to the lead.

Every reply, one inbox.

Replies from every campaign and sending identity land in one place, with the lead and their history attached.

The sequence stops

Their remaining follow-ups end the moment they answer.

The conversation arrives

It lands in the shared inbox, whichever campaign or identity it came from.

The history comes with it

Campaign, messages and replies stay attached to the contact.

The MailRig inbox: replies from Homer Simpson, Kendall Roy and Moe Szyslak, with Homer's thread open

You set the rules. MailRig does the sending.

Decide how a campaign should behave once, and it behaves that way for every contact in it.

A campaign's schedule (sending days, hours, time zone, most emails a day) and additional settings (tracking, unsubscribe line, tags)
Pick the hours you want to be sending.
Sending days
Sending windows
Follow-up delays
Spread the volume instead of dumping it.
Sending pace
Per-company limits
Spread across the window
The campaign knows when to leave someone alone.
Stops on a reply
Suppression list
One-click unsubscribe

Frequently asked questions:

No. MailRig includes the software needed to build and run outbound campaigns, so you do not have to pay for another sequencer simply to use the sending infrastructure.

Yes. A human reply stops the contact’s pending follow-ups so the sequencer does not continue emailing someone who has already responded.

Yes. Campaigns support sending windows and pacing controls rather than simply dumping the entire daily volume into the queue at once.

The sending engine includes company-level capacity controls so campaigns can avoid concentrating too much traffic on the same organization at once.

The current pricing model does not meter contacts. Users, contacts and campaigns are unlimited; sending volume is the primary usage meter.

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Still have questions?

Have a question about MailRig, your setup, or switching over? We’re happy to talk it through with you.